RadioShack has been in the retail business for almost 100 years. The end isn't nearly as promising as the beginning. Over the Memorial Day weekend, RadioShack—which filed for bankruptcy twice in two years —closed over 1,000 stores, leaving just 70 corporate locations and 500 dealer stores in operation across the U.S. Throughout the weekend, the consumer electronics retailer announced a liquidation sale that played out on social media. Social media represents a new plot twist for America's dying retailers: How do you toast a brand's final days when the world is watching? RadioShack opted for unadulterated bleakness. The company's social media handle on Twitter shared photos that depicted the sale of store fixtures, $25 grab bags stuffed with items pieced at $5 apiece, and deeply discounted printers. Here are some tweets that highlighted the carnage. Stop by your local #radioshack and make an offer on our retail fixtures! Talk to a store manager for pricing details https://t.co/WEnRMIYF77 pic.twitter.com/H2W5IgEznK RadioShack, which generated nearly $6.3 billion in revenue at the company's peak in 1996, saw sales sputter to under $3.5 billion less than two decades later as it failed to respond to the migration of consumer spending to online channels like Amazon.com (amzn) .
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